Friday, January 20, 2012

Google ads

One of the more popular ways of marketing on the web seems to be Google ads. I have used them several times for several different websites. As one observation, for my photography website, it did not work well at all. I believe it is because people searching google were not potential clients, or else my keywords were very wrong.

The cost of Google ads (CPC - cost per click) can be controlled manually, or you can let Google do it automatically for you. I would advise you use the auto bidding, but keeping an eye on it and pausing the ad for a while if the cost seems to be higher than you want to pay.

I ran my latest campaign for my Etsy jewelry shop, and got quite a few visits. During the duration of my campaign I got quite a few clicks and my items seem to gave gained a lot of attention. I am not completely sure if it is related to one of my Google ads clicks, but I believe it is. However, I have had no sales so far from running Google ads. 

As a conclusion, I think it is a very good way of marketing for medium and large businesses, who can afford running a large campaign and investing more than I have into Google adwords.

Thursday, January 19, 2012

Jewelry supplies

On my last trip to Romania, I came across a few suppliers of gemstones at the Christmas market. The stones come from Romania and I liked their quality very much so I bought a bunch. 

You can see them in my brand new supplies shop. You will find gemstones, shells, beautiful original Murano glass beads with silver foil or gold foil and various other beads.

I will add more supplies there as I discover new ones and get new orders from the ones I already bought from. That can take a while, since they are not at all present on the internet.

Valentine special, Tea, Anyone?

Special Valentine offer for all my Etsy items: FREE worldwide shipping until Feb 14th! Use the code VALENTINE before checking out via Paypal. I ship using First class International air mail, which delivers items within about 7 working days.

Check out my Valentine's Day collection, "Tea, anyone?", designed and handmade in Finland using Sterling silver and delicate miniature porcelain teacups, teapots.