Saturday, October 20, 2012

AdWords Tips

Thanks to the generosity of Google, I got a fairly nice amount of free money to use in AdWords!
So I started everything from scratch and created a new ad and did some fine tuning to the settings of the ad.
  • My first advice would be to create the ad using your brand name in the title and the most important keyword that describes your business
  • The next thing I did was making the ad available for the largest range of potential clients

  • What I did next was fine tune the geographical locations where the ad will show. After having my shop online for about a year, I can safely say that most of my clients come from the U.S.A. So I picked the locations where possible clients can come from.

  • I let AdWords handle the CPC (cost per click) automatic bidding, because I feel comfortable with that, for now.

  • Keywords! Keywords are how your clients will find you. It is important to pick the exact right keywords for your business. Also, remember to use combinations of keywords! They may result in more useful traffic on your site.
If you have any questions or if there is something you want to talk about, please ask away! 

Friday, October 19, 2012

Creative Advertising - Bird-Dogs!

A new hobby of mine turned out to be browsing the depths of the Internet for creative advertising art. I will every now and then, post the best of what I find, either here on this blog, among my jewelry posts and marketing tips, or on my photography blog, The I Inside.

Bird-Dogs created by DDB&Co., for bird food maker Witte Molen.

Gold filled wire work

My first attempt of this kind. Precious gemstones meet 14K gold filled wire.
Genuine rubies are amongst my favorite stones. Tourmalines are a bit more recent to my personal knowledge, but their lovely shades of pastel colors are truly beautiful.
Stay tuned for more!

Thursday, October 18, 2012

Large sparkle!

Part of my newest collection, here is a very large crystal ball pendant! Dark yellow, golden colored, 24mm in diameter! This one will surely draw some attention!

Matching earrings measuring 16mm in diameter!