Heliotrope fascination

I discovered this amazing special effect of Swarovski crystals and I instantly fell in love. It is a sparkly, violet, blueish, very shiny color.

Absolutely breathtaking.

Pinterest

Another new way people browse online is a website called Pinterest.

I discovered it couple of weeks ago and it quickly because a site that I open every day. 

Here you can PIN items, photos, anything you find anywhere on the internet. You create boards for your pins. I use it mostly for creating collections of things I am interested in, beautiful places, artwork, products I would like to buy in the future. Here also you can connect to other people by following their boards, repinning interesting things you find there and commenting on their pins.

You can find me here: byVellamo on Pinterest

Online marketing: ongoing

Another online marketing strategy is buying ads through Google, but not using the search ads. Instead, making your ad appear on partner sites. Some of these sites have thousands and thousands of viewers per day. The major advantage of this solution is the reduced cost-per-click for your ad.

You can control this in the campaign settings tab -> Networks and Devices. Then pick Let me choose and just uncheck Google Search.

I currently am running an ad of this kind, for both byVellamo.com shop, as well as byVellamo Etsy shop. I will keep it running for a few days or couple of weeks and return to this blog with conclusions.