Thursday, February 2, 2012

Online marketing: ongoing

Another online marketing strategy is buying ads through Google, but not using the search ads. Instead, making your ad appear on partner sites. Some of these sites have thousands and thousands of viewers per day. The major advantage of this solution is the reduced cost-per-click for your ad.
You can control this in the campaign settings tab -> Networks and Devices. Then pick Let me choose and just uncheck Google Search.

I currently am running an ad of this kind, for both shop, as well as byVellamo Etsy shop. I will keep it running for a few days or couple of weeks and return to this blog with conclusions.

1 comment:

  1. Very interesting! Maybe I should give it a try. Great info!