Inbound - Ountbound Marketing

I found this today and I thought it is very useful to keep it in mind. Not just for my case, but for many others out there.

Old ways of marketing seem to be working less and less efficiently, as this image proves, courtesy of Voltier Digital.
One of the most annoying "classical" ways of marketing is the cold call. It is very very hard to sell something over the phone to someone who has not asked to be called. Most people nowadays use searches online to find what they want.